The 4th International VM Conference "Add Value, Create Wealth, Go VM"
(22-23 November 2000)

Hong Kong continues to participate in the South East Asian economic recovery programme.  All aspects of human existence impacts on the environment needs to be considered on any sustainable recovery programme.  As a tool, Value Management (VM) will undoubtedly help to add value and create wealth, two key themes that will strike a chord into the hearts of Hong Kong's entrepreneurs.

VM is a structured and analytical process, which seeks to achieve value for money by providing all the necessary functions at the lowest total cost consistent with required levels of quality and performance.  VM can be applied to projects, systems, products, processes including areas of manufacturing, industry, finance, management systems, business development, infrastructure and building projects.

To show why you should Go VM to Add Value and Create Wealth, we have a series of sub-themes around which our conference is organized.  Seizing Golden Opportunities will show how VM was used to help exploit a specific opportunity.  Good Facilitation is one of the key success factors in a VM study and we will be looking at what factors make a successful workshop.  Papers in the conference will show how VM has been used to Enhance Value for Customers and Clients by defining value, Client needs and stakeholder values.

KEYNOTE SPEAKERS

Ms. Christine Loh
MS. CHRISTINE LOH will talk on "Sustainable Management in Society", which she summarises as follows "The world is getting more complex because education and information technology demands "customization" and "individualization" of products and services, both in the public and private sectors.  Bureaucracies are breaking up into smaller units to speed up and improve decision-making.  Interest groups, voluntary organizations and citizens groups proliferate.  It is becoming increasingly important for business, governments and NGOs to find the tools and techniques to transform conflicts into sustainable solutions and more towards cooperative and collaborative networking and consensus building in a sea of diversity."

Ms. Christine Loh has a law degree from the University of Hull, England and a Masters of Law degree in Chinese and Comparative Law from City University, Hong
Kong.  She spent twelve years with Salmon Inc (now Salomon Smith Barney) as a commodities trader for Philipp Brothers and Phibro Energy.  Between 1992-1994, she headed the retail and infrastructure divisions of CIM Co. Ltd, where she negotiated and developed the LoFt retain license for the Hong Kong market, and also put together an international consortium to bid for the development rights to Container Terminal 9.

In 1992, she was appointed to the Legislative Council.  She gave up her business career in 1994 to become a full-time legislator and successfully ran in elections in 1995 and 1998.  Her legislative successes are many, the most high profile being amending the law to enable the indigenous women of the New Territories to inherit rural land in 1994, and passing the Protection of the Harbour Ordinance in 1997.  She is well known for her annual "shadow" policy addresses and budgets, as well as work in promoting environmental protection and equal opportunity.

She hosted radio programs on Metro Radio in 1991 and was the morning anchor in 1997-1998.  Ms. Loh was twice chairperson of Friends of the Earth, Hong Kong, and founded the Citizens Party in 1997.  Ms. Loh writes extensively in local and international publications. Ms. Loh now heads a think tank dedicated to multi-disciplined public policy research to promote sustainable development and public participation. With a long background in law, business, media and politics, she is able to provide the kind of multi-dimensional perspective to public policy making that Hong Kong needs.

Mr. Dirceu (Dirk) Maramaldo
On March 9 of 1776, Adam Smith published its monumental Wealth of Nations and for the first time the VALUE concept was presented and connected to the generation of WEALTH. Only about 170 years later, Larry Miles rediscovered the concept of VALUE and connects it with cost, with efficiency and with customer
satisfaction. Mr. Dirk Maramaldo will demonstrate how Adam Smith and Larry Miles ideas may be put together, with the VALUE NETWORK and how it produces
wealth in today's societies. With such a perception of VALUE MANAGEMENT, not only companies, but Governments, NGO's and the population itself, may direct its
efforts for the benefit of society, and of every and each Nation.

Political, educational and any other social programmes, may take the VALUE transformation from the moment it is built by the IBN (Integrated Business Network),
through the generation of new future values and the Wealth Circle and to value manage all activities. Mr. Dirk Maramaldo is a Brazilian, Civil Engineer graduated from Mackenzie University (Sao Paulo - Brazil) in 1964, Automobile Engineer graduated from General Motors Institute (Flint, MI - USA) in 1969, and has degrees in Business Administration, Psicology and Human Sciences. He is a member of the New York Academy of Sciences and SAVE International.

Mr. Maramaldo has received several Merit Awards, including the VALUE ENGINEERING MERIT AWARD from SAVE International in 1988. He has worked as High Executive for General Motors and Chrysler Corp. in Brazil, and was President and CEO of the Brazilian subsidiary of Westinghouse Airbrakes Co. Currently he is the President of DM-PRODUTIVISMO S/C LTDA. a consulting company which he founded in 1982 in Brazil, specializing in corporate strategies and competitiveness and Value Management.

As a consultant, Mr. Maramaldo has worked for many large Brazilian Companies such as Petrobras, Duracell, and Fiat.
He is the best-known Value Specialist in Brazil, and has developed several new techniques for competitiveness improvement. His most recent work is the TOTAL
COMPETITIVENESS THEORY (TCT), and is the author of the first book in Portuguese language on Value Management (Value Analysis - 1983).

BACK TO BASICS SESSION

Associate Professor Roy Barton

Back to Basics is a special session, which provides an insight into Value Management.
As well as having some of the World's best facilitators speaking at the conference, Professor Roy Barton will be giving a brief introduction to VM for those not familiar
with the methodology.

Professor Roy Barton will present an overview of Value Management describing its historical roots and recent applications. Commencing with Bernoulli's assertion that
"the value of an item is not found in its price but in the utility that it yields", he will continue on to describe Miles' early work in Value Analysis, further work in Value
Engineering and current developments in "soft" Value Management.  Notions of value, function and purpose will be described and a case study example used to
demonstrate how function identification may enhance value.

At the University of Canberra, Professor Roy Barton's work focuses on Value Management of public sector infrastructure.  Through an on-going action-research
program, he has developed an approach to Value Management, specifically designed to address strategic and conceptual planning and project initiation. Professor Barton
is keenly interested in the field of learning and learning organisations.

Professor Barton teaches and practices Value Management and related fields internationally.  He has practiced Value Management and conducted Value Management
graduate programs throughout Australia and in New Zealand, Singapore, Hong Kong, Malaysia and the UK.  His teaching and practice also embraces partnering,
strategic planning and risk management.
 

ABOUT THE ORGANISER

The Hong Kong Institute of Value Management (HKIVM) was set up in 1995. Its main objective is to create an awareness in the community of the benefits to be
derived from the application of Value Management in Hong Kong. If you would like to know more about the organization or would like to register as a member, please visit our website on http://www.hkivm.com.hk for further details.

CONFERENCE SECRETARY

HKIVM International Conference 2000
C/O International Conference Consultants, Ltd.
Address: Unit A, 3/F, Eton Building, 288 Des Voeux Road Central, Hong Kong
Tel: (852) 2559 9973
Fax: (852) 2547 9528
Email: hkivm2000@icc.com.hk